Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Hello readers, and welcome back to Week in Review! Last week, I talked about the future of this newsletter and what’s coming next. The short of which is that in the coming weeks I will be winding down ...

A new medical device collaboration is giving surgeons “x-ray vision,” by fusing digitally enhanced images directly into the microscope of a surgical device. The tech, called SyncAR, is a partnership ...

Virtual reality (VR) has been talked about for at least a few decades, but you may have also heard about augmented reality (AR) and perhaps even mixed reality (MR) in recent years. Collectively, these ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Thirty years ago, a group of human test subjects volunteered to try ...

SANTA CLARA, Calif. -- Reality isn't what is used to be. With increasingly powerful technologies, the human universe is being reimagined way beyond Google Glass' photo-tapping and info cards floating ...

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