Is matcha coffee? It’s not. Matcha is a powdered green tea that is originally from China and India, where it has been ...

Matcha has experienced a surge in popularity in recent months, leading to reports of global shortages and price increases. If you haven't been caught up in the craze, matcha is a powdered version of ...

TikTok, Instagram, and YouTube are full of videos about matcha that, more often than not, aren't really about matcha. Performative matcha is the idea that drinking or preparing the tea has become less ...

Camellia sinensis is a small evergreen shrub that produces some of the most commonly consumed beverages in the world. The plant has been a traditional remedy for thousands of years, with many ...

Matcha gelato, in 5 flavors, is the specialty at Aoko Matcha, which recently opened in the heart of the West Village on busy Bleecker Street. In the hip neighborhoods of lower Manhattan such as the ...

We sipped, whisked, and taste-tested 12 top matcha brands – here’s what’s actually worth your money ...

Matcha latte next to matcha powder with a bamboo whisk on a wooden background - Montri13rd/Getty Images We may receive a commission on purchases made from links. Buying matcha at the store can be hit ...

Brands race to innovate as matcha continues to gain ground in UK and US markets, with new launches from Alpro and Forest ...

Merlyn is an editor of news and trending content for Food & Wine's news vertical. Her writing focuses on the intersection of pop culture and food, including food trends, celebrity news, food ...