In the search for profitable organic growth, more and more companies are making major investments in optimizing the end-to-end customer experience – every aspect of how customers interact with the ...

According to a report by Forrester, firms that have been working on optimizing customer experience are more likely to generate higher revenue than those who put customer experience (CX) secondary.

Emotional storytelling creates deep connections that foster trust, loyalty, and community. Your brand’s origin, values, and customer success stories should be central to your marketing efforts.

Manu Mathew is CEO & Cofounder of Cohora, a platform that helps brands drive customer growth, retention and advocacy through engagement. In an era where digital experiences shape every brand ...

Brands are turning to immersive technologies like AR, VR and MR to cut through the digital noise. These platforms don’t just display messages—they invite consumers to experience them. The result?

Empathy builds trust. Loyalty grows when brands understand customer needs through real conversation and insight. Consistency creates advocates. Reliable, thoughtful experiences repeated over time turn ...

As consumers we’re used to highly personalised, relevant and emotionally engaging marketing from the likes of Amazon, Red Bull and Lego. Amazon, for example, can predict with impressive accuracy the ...

In this month of love, Claire Mason, managing director of Man Bites Dog, talks of an emotional connection between brands and their customers Valentine’s Day is approaching and love, or at least its ...

The 2026 Asia Pacific Loyalty Awards, hosted by the Australian Loyalty Association, recently recognised the most innovative ...

Consumers’ buying practices are evolving, largely due to the rise of e-commerce and social media. Consider the shopping habits of different generations: Whereas baby boomers typically prefer ...