Esports Foundation's Mohammad Al Nimer shares why marketers are increasingly allocating a share of their spend on gaming.

The Parkin campaign came to life in partnership with FP7 McCANN MENAT, Magna MENA, Burson, Netizency and No Garlic No Onions.

Bekheit brings more than 15 years of senior executive experience spanning across government, entertainment, financial services and media.

"In April the focus is not on fear, but faith. It trades noise for clarity, ego for presence and purpose, and pressure for ...

We Are Social’s Danielle Bedin says the regional brands that will define the next decade will be the ones with the most ...

As part of the Rubicom leadership, co-founders Elie Ghanime and Nizar Gerges will take on the roles of Chairman and Chief Growth Officer.

Serviceplan Arabia’s Sara Eid explains why Saudi advertising must govern artificial intelligence before AI begins to amplify ...

Capital Bank Group’s Touleen Barto says that the one challenge the marketing industry must address on priority in 2026 is ...

Scaling mobile campaigns in the GCC has never been more appealing-or more complicated, writes 5th Element's Garima Saxena.

Ruder Finn Atteline's Sanya Ijaz explains why buying paid ads on the likes of ChatGPT or Perplexity is not going to brands ...

Dubai Culture and Arts Authority’s Saleh Al Breiki reveals why cultural localisation is becoming essential to brand ...

Riyadh Air's Rammy Elsaadany explains how the industry has been hiding behind excuses as cover for creative compromise for ...