IAB Tech Lab's Jill Wittkopp reviews the state of streaming ad tech innovation and emerging ad formats and discusses evolving definitions and standards for squeezebacks, side-by-sides, double boxes, ...

Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic ...

OpenAI is working with Smartly to build interactive ad formats inside ChatGPT, six weeks after its ad pilot crossed $100 ...

Meta is expected to surpass Alphabet (Google’s parent company) in global digital advertising revenue for the first time in ...

Online advertising is bad for users, publishers, and even advertisers. The only beneficiaries are the Big Tech platforms. We’re doing something about it.

The Ad Hoc Group of lenders to Marelli, a global mobility technology supplier to the automotive industry, today announced that they intend to appoint Laurent Favre as the company's future Chief ...

Digital media ad spend will climb to $104.1 billion while traditional media will see $80.4 billion in advertising ...

Advertisers are using mass arbitration to press billion‑dollar claims against Google after ad‑tech antitrust rulings.

The Institute for Responsible Influence initiative aims to promote transparency and truth-in advertising standards for the rapidly growing $37 billion creator economy ...

AppLovin (NASDAQ:APP) stock just picked up a high-profile new bull. Macquarie initiated coverage with an Outperform rating ...

A handsome chunk of change. The post OpenAI Says It’s Already Made $100 Million by Stuffing ChatGPT With Ads appeared first ...

South Korean IC design firm AD Technology transitioned from the TSMC Value Chain Alliance (VCA) to become one of Samsung's Design Solution Partners (DSPs) in 2019. After overcoming initial challenges, ...