Sprite has introduced a new global brand platform, ‘It’s That Fresh’, which is being rolled out across 180 markets. The update includes a refreshed visual identity aimed at improving in-store ...

Molly Burford is a contributing writer with almost 10 years of experience in digital media. Her work has appeared in Teen Vogue, Allure, Thought Catalog, Cosmopolitan, Glamour, Wikileaf, among others.

Popular lifestyle magazine Southern Living named one Kansas City staple the best place for barbecue in Missouri in 2025. The title stays in Kansas City in 2026, although this time it goes to a ...

Any amount is intolerable, but there’s just too much ignorance among journalists, which shouldn’t be tolerated to any greater degree than larceny among bankers, intellectual dishonesty with educators ...

Coca-Cola Company (KO) announced on Tuesday a new multiyear global marketing partnership with the NBA that restores Sprite as the league's Official Global Soft Drink Partner and exclusive soft drink ...

Coca-Cola Co. Sprite brand has reclaimed a key battleground in the Soda Wars: sponsorship of the National Basketball Association. The lemon-lime soda giant on Tuesday was named the official soft drink ...

Sprite returns as the league's official soft drink and will be a part of some of the NBA's biggest global events. Official release The National Basketball Association (NBA) and The Coca-Cola Company ...

The NBA has again teamed with The Coca-Cola Company, naming Sprite its official soft drink partner more than a decade after the lemon-lime soda brand last held that title, according to news shared ...

Sprite has reemerged as the NBA’s official global soft drink sponsor after an 11-year hiatus, with a multiyear deal that replaces PepsiCo’s Starry. From 1994 through 2015, Sprite -- owned by the ...